Anyone just starting to get a handle on search marketing faces a bewildering array of books, web sites, discussion forums and other resources that all promise wonderful things. Some of these sources are valuable and useful; others, sadly, are created by people who either don't know what they're talking about or worse, are intent on peddling the online equivalent of snake oil and making a buck off the gullible and clueless.
Fortunately, there are good sources of information available (apart from SEW, of course :-). Today's SearchDay article, Search Marketing in a Box, reviews The Search Engine Marketing Kit by Dan Thies. Dan is a regular speaker at Search Engine Strategies, and his book is a clear, comprehensive guide to both search engine optimization and paid search programs. Best of all, the book is completely lacking in any of the foofaraw that you find in so many other so-called search marketing "resources."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.