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China's Sohu.com Refocuses on Search

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A new Reuters article reports that China's Sohu.com, is in the process of refocusing on its search services after neglecting the area for several years.

Sohu, whose name literally means "search fox", started off as a search specialist but later neglected the field in favour of other pursuits, most notably mobile phone-based services...

The company rededicated itself to the search area last year with the launch of its Sogou.com Web site, and now expects the business to grow at double-digit rates for the rest of this year on a quarter-to-quarter basis, said Chief Executive Officer Charles Zhang. At that rate of growth, sponsored search revenues, which totaled $2.73 million in the first quarter, could go from a current contribution of about 11.5 percent of total sales to possibly 20 percent by the end of the year, he added.

"Our (search) traffic has tripled in the last six months," Zhang told Reuters in an interview in Shanghai. "In the next two months, we'll focus a lot on Sogou."


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