Having to use long, descriptive copy in your internal linking got you down for some reason? How Image Links Can Help Build a Better User and Search Experience from Scottie Claiborne at Search Engine Guide looks at how using the ALT attribute for image that also link may help.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.