I've heard that doctors are often horrified that patients do a web search about problems, leading them to sometimes inaccurate information. Hey, I've done those types of searches myself. I've still felt better having some sense of what was going on. But the How Doctors Use Google blog post, spotted via Google Blogoscoped, was a refreshing twist covering how doctors make use of web search. How do I use Google? is referenced in that post and especially worth a further read on what one doctor does. More people consult Google over health is a recent article on the uptake in consulting Google (and probably other search engines, as well).
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
