I've heard that doctors are often horrified that patients do a web search about problems, leading them to sometimes inaccurate information. Hey, I've done those types of searches myself. I've still felt better having some sense of what was going on. But the How Doctors Use Google blog post, spotted via Google Blogoscoped, was a refreshing twist covering how doctors make use of web search. How do I use Google? is referenced in that post and especially worth a further read on what one doctor does. More people consult Google over health is a recent article on the uptake in consulting Google (and probably other search engines, as well).
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!