Google vs. Yahoo: Clash of cultures is similar to other stories we've seen before, looking at culture differences in how Google and Yahoo operate. In the end, the story concludes Yahoo is more in tune with Madison Avenue big brand types, while Google is more of a mega-classified ads company. Of course, the analyst saying Google's all search sounds like he buys into the "contextual is search" argument. When you're contextually delivering CPM-based graphic ads on web sites, that's hardly "all search" in my book. For those other similar stories, check out Google vs. Yahoo Story on CNBC and More on Google vs. Microsoft and The Google/Yahoo Rivalry in 2005 and Yahoo Has Google's Mojo: Round Two.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!