Google vs. Yahoo: Clash of cultures is similar to other stories we've seen before, looking at culture differences in how Google and Yahoo operate. In the end, the story concludes Yahoo is more in tune with Madison Avenue big brand types, while Google is more of a mega-classified ads company. Of course, the analyst saying Google's all search sounds like he buys into the "contextual is search" argument. When you're contextually delivering CPM-based graphic ads on web sites, that's hardly "all search" in my book. For those other similar stories, check out Google vs. Yahoo Story on CNBC and More on Google vs. Microsoft and The Google/Yahoo Rivalry in 2005 and Yahoo Has Google's Mojo: Round Two.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!