SEO News
Search

Comparing The Google & Yahoo Business Cultures

author-default
by , Comments

Google vs. Yahoo: Clash of cultures is similar to other stories we've seen before, looking at culture differences in how Google and Yahoo operate. In the end, the story concludes Yahoo is more in tune with Madison Avenue big brand types, while Google is more of a mega-classified ads company. Of course, the analyst saying Google's all search sounds like he buys into the "contextual is search" argument. When you're contextually delivering CPM-based graphic ads on web sites, that's hardly "all search" in my book. For those other similar stories, check out Google vs. Yahoo Story on CNBC and More on Google vs. Microsoft and The Google/Yahoo Rivalry in 2005 and Yahoo Has Google's Mojo: Round Two.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus