Behavioral Targeting Firm Hires Privacy Consultant from MediaPost covers how AlmondNet -- which offers a unique service targeting ads based on your search profile -- has hired a consultant firm to review and perhaps change privacy strategy. Though the company says it has had no complaints so far, it wants to ensure things are "privacy-friendly." More about AlmondNet in New Search Behavioral Network Launched and Lycos To Distribute Ads Through AlmondNet Post-Search Network from our blog.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.