All too often, we use our favorite search sites in a cursory fashion, not taking the time to fully explore the full range of services and tools available. And that's too bad, because all of the major search engines offer a variety of capabilities that can be useful—and in some cases incredibly valuable.
Today's SearchDay article, Yahoo to the Max, reviews a new book by noted search guru Ran Hock, a detailed guide to virtually everything offered by Yahoo. It's an excellent book that goes beyond explaining mechanics, offering dozens of strategies, tips and techniques for getting the most out of a longtime familiar search service.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.