No Search Is an Island is the first installment of iProspect founder Fredrick Marckini's new monthly column for CMO Magazine. In it, he covers why offline marketing activities create searches and how savvy marketers understand this and are prepared to best tap into that traffic. If you're doing offline marketing, be sure you're keeping your search marketing people in the loop, as he suggests.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.