No Search Is an Island is the first installment of iProspect founder Fredrick Marckini's new monthly column for CMO Magazine. In it, he covers why offline marketing activities create searches and how savvy marketers understand this and are prepared to best tap into that traffic. If you're doing offline marketing, be sure you're keeping your search marketing people in the loop, as he suggests.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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