No Search Is an Island is the first installment of iProspect founder Fredrick Marckini's new monthly column for CMO Magazine. In it, he covers why offline marketing activities create searches and how savvy marketers understand this and are prepared to best tap into that traffic. If you're doing offline marketing, be sure you're keeping your search marketing people in the loop, as he suggests.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.