I previously blogged Greg Linden's post about MSN new search technology earlier, but he's since updated it to try and translate into plain English what the neural net technlogy does. As I thought, it is a case of teaching/training the system what's "right" for certain things and then hoping it will discover the right signals to let it locate more right things automatically. Want to discuss? Join our forum thread, June 2005 MSN Search Update & Neural Net Tech. For more background, see MSN Search Gets Neural Net/RankNet Technology & (Potentially) Awesome New Search Commands.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.