Sometimes the best way to get information is to simply ask a friend or other trusted associate. Yahoo is now extending that idea to web search with MyWeb 2.0, which allows users to create their own "personal web" collections, and then allow trusted associates to search within those results. It's an intriguing idea that's moving the concept of mass media toward "my media," according to Yahoo's Eckart Walther who led development of the project. Today's SearchDay article, Yahoo Integrates Personal, Social Search with MyWeb 2.0 has an in-depth review of the new service.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.