Sometimes the best way to get information is to simply ask a friend or other trusted associate. Yahoo is now extending that idea to web search with MyWeb 2.0, which allows users to create their own "personal web" collections, and then allow trusted associates to search within those results. It's an intriguing idea that's moving the concept of mass media toward "my media," according to Yahoo's Eckart Walther who led development of the project. Today's SearchDay article, Yahoo Integrates Personal, Social Search with MyWeb 2.0 has an in-depth review of the new service.

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
