Google sued over "click fraud" in Web ads from Reuters brings news that Click Defense has filed a lawsuit against Google involving click fraud a few days ago and seek to have it made into a class action. The click fraud detection company says it has found rates of fraud reach as high as 38 percent. Yahoo is not named in this suit. Click Fraud Suit Names Google, Yahoo & Other Search Companies covers the first widely known suit of this type which involves companies beyond Google. Thanks to SEW Forums moderator Nacho who spotted the story -- he's also already got a thread up for people who wish to comment or discuss: Google Sued In Second Click Fraud Lawsuit.Postscript: If you're interested in reading the complaint that Click Defense filed with the U.S. District Court, we've tracked down a copy. It's available here (PDF; 18 pages).
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!