Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted with Google search results. They found tangible evidence to support the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
Today, Enquiro has released a comprehensive report describing all of the findings of the study. It's a fascinating read, packed with useful information for search marketers. Today's SearchDay, Keeping an Eye on Google reviews the report and provides details for downloading a sample and how to acquire a full copy of the report.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!