Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted with Google search results. They found tangible evidence to support the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
Today, Enquiro has released a comprehensive report describing all of the findings of the study. It's a fascinating read, packed with useful information for search marketers. Today's SearchDay, Keeping an Eye on Google reviews the report and provides details for downloading a sample and how to acquire a full copy of the report.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!