For years I've heard from many people that Yahoo's home page is "busy" and difficult to navigate and use.
I've also gotten the feeling that from some of these people the home page is a perfect reason not to use Yahoo Search.
However, Yahoo has offered a clutter-free, easy to navigate, and customizable page at search.yahoo.com for several years. Since this interface became available, I've been surprised to see Yahoo doing little to promote it to both current Yahoo users and people who haven't taken a look at what Yahoo has been doing in many years.
Well, this might changing and it's a a smart move on Yahoo's part. Over the weekend, I noticed a promo box placed on the primary Yahoo home page inviting users to visit Yahoo's "clean," "simple," and "easy" to use search interface. Here's a screen cap of the Yahoo home page that contains the promo ad.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.