For years I've heard from many people that Yahoo's home page is "busy" and difficult to navigate and use.
I've also gotten the feeling that from some of these people the home page is a perfect reason not to use Yahoo Search.
However, Yahoo has offered a clutter-free, easy to navigate, and customizable page at search.yahoo.com for several years. Since this interface became available, I've been surprised to see Yahoo doing little to promote it to both current Yahoo users and people who haven't taken a look at what Yahoo has been doing in many years.
Well, this might changing and it's a a smart move on Yahoo's part. Over the weekend, I noticed a promo box placed on the primary Yahoo home page inviting users to visit Yahoo's "clean," "simple," and "easy" to use search interface. Here's a screen cap of the Yahoo home page that contains the promo ad.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.