For years I've heard from many people that Yahoo's home page is "busy" and difficult to navigate and use.
I've also gotten the feeling that from some of these people the home page is a perfect reason not to use Yahoo Search.
However, Yahoo has offered a clutter-free, easy to navigate, and customizable page at search.yahoo.com for several years. Since this interface became available, I've been surprised to see Yahoo doing little to promote it to both current Yahoo users and people who haven't taken a look at what Yahoo has been doing in many years.
Well, this might changing and it's a a smart move on Yahoo's part. Over the weekend, I noticed a promo box placed on the primary Yahoo home page inviting users to visit Yahoo's "clean," "simple," and "easy" to use search interface. Here's a screen cap of the Yahoo home page that contains the promo ad.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!