For years I've heard from many people that Yahoo's home page is "busy" and difficult to navigate and use.
I've also gotten the feeling that from some of these people the home page is a perfect reason not to use Yahoo Search.
However, Yahoo has offered a clutter-free, easy to navigate, and customizable page at search.yahoo.com for several years. Since this interface became available, I've been surprised to see Yahoo doing little to promote it to both current Yahoo users and people who haven't taken a look at what Yahoo has been doing in many years.
Well, this might changing and it's a a smart move on Yahoo's part. Over the weekend, I noticed a promo box placed on the primary Yahoo home page inviting users to visit Yahoo's "clean," "simple," and "easy" to use search interface. Here's a screen cap of the Yahoo home page that contains the promo ad.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!