In the USA Today article: Amazon CEO takes long view, Amazon's founder Jeff Bezos is interviewed on the occasion of the company's 10th anniversary. Although most of the interview focuses on e-commerce, Bezo's does mention A9 (Amazon's search service) and responds to a question about competition in the search business. He believes (and I agree) that there is room for many players.
From the interview:
Q: But how do you compete against Google and Yahoo in search, much less Microsoft and its next operating system, Windows Longhorn, which will be all about search?
A: Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win. And A9.com is trying to build a very innovative kind of websearch.
Others, including Google CEO Eric Schmidt, also believe that there is room for many players in the search business. Schmidt made this point in a 60 Minutes interview earlier this year.
"It?s perfectly possible that the current competitors can all compete and coexist actually quite well, at least for a few years. So I disagree with the people who say that this is a zero-sum game."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!