The average price for search ads rose slightly last month, according to the latest Keyword Price Index from Fathom Online. The average price paid in June grew to $1.72, up 3 percent from $1.67 in May.
The wireless category had the greatest gain, rising to an average of $1.19 or up 19 percent from last month. No other category saw a double-digit percent rise. Only the broadband category saw a drop, dipping a slight 2 percent down to $1.97.
The chart below gives a per category breakdown, sorted by most expensive category:
Category |
June 2005 |
Change From Last Month |
Percent Change |
Mortgage |
$4.66 |
$0.14 |
3% |
Broadband |
$1.97 |
-$0.05 |
-2% |
Investing |
$1.89 |
$0.08 |
5% |
Automotive |
$1.53 |
$0.03 |
2% |
Wireless |
$1.19 |
$0.19 |
19% |
Consumer Services |
$1.12 |
$0.03 |
3% |
Travel/Hospitality |
$0.88 |
$0.01 |
1% |
Consumer Retail |
$0.53 |
$0.04 |
9% |
Average |
$1.72 |
$0.06 |
3% |
Below are figures sorted by percent change:
Category |
June 2005 |
Change From Last Month |
Percent Change |
Wireless |
$1.19 |
$0.19 |
19% |
Consumer Retail |
$0.53 |
$0.04 |
9% |
Investing |
$1.89 |
$0.08 |
5% |
Mortgage |
$4.66 |
$0.14 |
3% |
Consumer Services |
$1.12 |
$0.03 |
3% |
Automotive |
$1.53 |
$0.03 |
2% |
Travel/Hospitality |
$0.88 |
$0.01 |
1% |
Broadband |
$1.97 |
-$0.05 |
-2% |
Average |
$1.72 |
$0.06 |
3% |
More information on the latest figures and past stats should be posted by Fathom later today -- see the company's home page. If not, review the Fathom press release page. For Search Engine Watch members, the members' version of this story has a graphical look at prices over time.
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