How much click fraud is there? When I'm asked, my answer is honest. Who knows? We've had a few stats and estimates, but depending on the industry and the terms involved, the stats could be completely off -- not to mention the source behind the stats being a factor. What are some factors that may put you at risk? Vinny Lingham at Clicks2Customers has just posted a Click Fraud Risk Calculator that by asking a few reasonable sounding questions gives you some idea of this. Some background from Vinny here.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!