How much click fraud is there? When I'm asked, my answer is honest. Who knows? We've had a few stats and estimates, but depending on the industry and the terms involved, the stats could be completely off -- not to mention the source behind the stats being a factor. What are some factors that may put you at risk? Vinny Lingham at Clicks2Customers has just posted a Click Fraud Risk Calculator that by asking a few reasonable sounding questions gives you some idea of this. Some background from Vinny here.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!