How much click fraud is there? When I'm asked, my answer is honest. Who knows? We've had a few stats and estimates, but depending on the industry and the terms involved, the stats could be completely off -- not to mention the source behind the stats being a factor. What are some factors that may put you at risk? Vinny Lingham at Clicks2Customers has just posted a Click Fraud Risk Calculator that by asking a few reasonable sounding questions gives you some idea of this. Some background from Vinny here.
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SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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