NPR's Morning Edition program ran a six minute report today focusing on where Yahoo has been and where the company is headed, specifically in the world of media and entertainment.
You'll hear comments from:
- Terry Semel
- Jerry Yang
- Rob Hayes, a senior vp at Showtime
- Paul Saffo, Director, Institute for the Future
Saffo says, "The cell phone will give us a new form of video experience and I bet Yahoo is in there first."
You can listen to the report here.
Two quick comments of my own:
+ A minor gripe. The report says that Yahoo has had more of a human touch (say Yahoo News) vs. Google's algorithmic search engine. However, no mention that Yahoo also offers an algorithmic search engine as one of their many services.
+ At about 1:40 seconds into the story, the reporter mentions that Yahoo's homepage looks nothing like Google's. It's cluttered, Sydell says. Cluttered and busy is something that I hear all of the time as a reason people don't use Yahoo as a web search tool. Yet, Yahoo does offer an alternative. As I said last week, they need to do more to promote their uncluttered "clean" interface as a customizable alternative to the main Yahoo home page.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!