Federal judge sends Internet-ad suit back to state court covers how an attempt to get a click fraud case filed against Google, Yahoo and others moved to the US federal court system has failed. It will remain within the Arkansas state court system. The case came up earlier this year and is notable as the first major one seeking class action status.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.