Search Branding: Loving the Clicks That Don't Convert from Gary Stein at ClickZ looks at how many marketers say search has a branding goal for them but still fail to figure out ways to measure if this is happening. Gary then offers some tips on how to do so, such as establishing a "beacon" conversion event to ways to measure a building relationship.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
