Search Branding: Loving the Clicks That Don't Convert from Gary Stein at ClickZ looks at how many marketers say search has a branding goal for them but still fail to figure out ways to measure if this is happening. Gary then offers some tips on how to do so, such as establishing a "beacon" conversion event to ways to measure a building relationship.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!