Search Branding: Loving the Clicks That Don't Convert from Gary Stein at ClickZ looks at how many marketers say search has a branding goal for them but still fail to figure out ways to measure if this is happening. Gary then offers some tips on how to do so, such as establishing a "beacon" conversion event to ways to measure a building relationship.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!