Search: Jake Winebaum, CEO, Business.com, Santa Monica, Calif., from BtoBOnline has a look at the latest happenings at this vertical engine along with a couple of comments from Winebaum.
"I don't think specialized search in any way replaces general search," he told BtoB earlier this year. "In the same way cable networks complement the major networks, we are serving a specific audience alongside the large search engines." In fact, Business.com partners with Google to expand its directory where appropriate. "When someone is searching for something not displayed in our directory, we'll display Google results," he said.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!