Search: Jake Winebaum, CEO, Business.com, Santa Monica, Calif., from BtoBOnline has a look at the latest happenings at this vertical engine along with a couple of comments from Winebaum.
"I don't think specialized search in any way replaces general search," he told BtoB earlier this year. "In the same way cable networks complement the major networks, we are serving a specific audience alongside the large search engines." In fact, Business.com partners with Google to expand its directory where appropriate. "When someone is searching for something not displayed in our directory, we'll display Google results," he said.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!