Search: Jake Winebaum, CEO, Business.com, Santa Monica, Calif., from BtoBOnline has a look at the latest happenings at this vertical engine along with a couple of comments from Winebaum.
"I don?t think specialized search in any way replaces general search," he told BtoB earlier this year. "In the same way cable networks complement the major networks, we are serving a specific audience alongside the large search engines." In fact, Business.com partners with Google to expand its directory where appropriate. "When someone is searching for something not displayed in our directory, we?ll display Google results," he said.
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