Calvin Klein unveils a bottle full of models in the middle of Times Square today.
With both the temperature and the humidity index spiking into the 90s, isn't it nice to know those of us within walking distance of the spectacle who feel the need to see it can do so online, just as cooly and conveniently as anyone else?
UPDATE: OK, so the event is live and photos are up. Who's not livecasting the bottle? That would be the CK One Billboard site, folks. Nothing comes between me and my Calvins -- except consumer-generated media.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!