Brian Smith over at Comparison Engines has published a Q&A interview with Rob Solomon, Yahoo Shopping V.P.
From the interview:
Q: What Makes Yahoo! Shopping Different than the other Shopping Comparison Engines? ?Comprehensiveness in terms of the number of product offerings on Yahoo! Shopping and the number of merchants listed on Yahoo! Shopping. Over time there will be a decent gap that Yahoo and Google will create [with their shopping search engines] because of advanced crawling and search capabilities.?
A: ?Looking forward, there will be more focus on personalization and community. Yahoo has 350m users globally and 150m registered users. We?re making a big bet on community with services like Yahoo! 360. We?ll spend the next 2-4 yrs building out community features and it will factor into the shopping experience. Epinions was good. Ratings are pretty good. The next generation [shopping search] has to do with community features and more robust ratings and review. We will focus on bringing more content into the experience. In the past it?s been over-hyped and ended up scaring people, but there will be more and more personalization and customization within Yahoo Shopping!?
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!