Michael Liedtke's AP story: Snap.com Plans to Combat 'Click Fraud', offers a look at what Bill Gross and Snap.com are up to these days including news that the company has just secured more than $10 million in venture capital funding.
Quick takes from the article:
+ ``We feel there is so much more innovation that can take place in search,'' Gross said Monday. ``It's hard to say that little Snap will ever beat Google, but I think we can become a viable alternative.''
+ Gross is among those who believe click fraud is a big problem. He aims to change things with a ``cost per action'' system that only charges ad commission when a purchase is actually completed. ``I believe the commercial side of search will evolve toward cost-per-action in the next five to 10 years,'' Gross said.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!