SEO News
Search

DMA To Allow Deceased to Rest In Peace

Comments

Get that Ouija board out of your marketing toolkit! The DMA wants its members to stop marketing to the dead.

They're deadly serious. The mega-trade org has created the ne plus ultra of supression lists: the Deceased Do-Not-Contact list.

Doubtless anticipating a rush of "I-want-to-be-dead-to-you" registrations, the organization will levy a $1 fee to spirit away the departed's contact information. One hopes this will be its final resting place. Until now, the dead have risen, zombie-like, at the end of a five year sunset providison period to repopulate the list.

The DMA plans to market the list (true to their calling) to "funeral directors, hospitals, the American Medical Association and consumer groups."


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus