The first edition of The Daily SearchCast is now available (MP3 file). In it, I did a rundown of the past day's search news accompanied by guest host Daron Babin. FYI, I was on a cordless headset that introduced a bit of static at times. I'll be on a corded phone when doing it today. Topics included developments in paid search, employee relations, feed news, partnerships & deals and gadgets & tips. Below are the stories that were discussed that have more information:
- New Ask Jeeves Paid Listings Program Said To Come August 1 covers how Ask
is rumored to have an improved paid listings system about to come out.
- Complaints Over Yahoo's Direct Traffic Center covers how some say Yahoo's ad management center needs to improve.
- Former Google Exec Files Suit Over Alleged Pregnancy Discrimination on
Google getting accused of discriminating against an exec who became pregnant and Google statement that the case is "without merit" and that it will "vigorously" defend against
- Google's Brin On Keeping The Googlers Happy on the new Fast Company article that has Sergey Brin saying he still thinks Google is a great place to work and that those joining is hopefully can still share in the wealth.
- RSS Search & Add Option Now Available For Google Personalized Home Page on
how Google's personalized home page now lets you add feeds for reading and provides a rudimentary feed discovery search service. Just be sure you aren't using the
CustomizeGoogle extension for Firefox!
- Feeds, Flickr, and Alerts Come to Yahoo 360 on Yahoo letting you add RSS feeds to your Yahoo 360 home page or be alerted to changes on your blog there, plus the ability to have your Flickr photos show up.
Partnerships, Deals & Business Stuff:
- Yahoo Search Takes To The Air With Connexion By Boeing Wi-Fi Partnership
on Yahoo getting a deal to be the preferred search engine of the skies -- or at least some of them.
- Yahoo and Motorola Announce Partnership has the two teaming up to get
Yahoo content and services into mobile devices made by Motorola.
- Yahoo Acquired VerdiSoft Mobile Sync Company covers a previously
unannounced deal by Yahoo to acquire a company that syncs data to mobile devices.
- SuperPages To Buy Ads For Advertisers On Google & Yahoo on how SuperPages
needs to go to Yahoo and Google to spend the money it's advertisers want to spend, since it doesn't have enough inventory.
- State of the UK Search Marketing Industry has Chris Sherman looking at a new guide to UK search marketing firms.
Gadgets & Tips:
- Goodman Revisits AdWords Changes & Importance Of Clickthrough covers a
revisit by Andrew Goodman of Traffick about recent changes to Google's AdWords AdRank system with an eye toward what marketers should consider.
- When Not to Use Search Engines from SearchDay covers when and why to "just
say no" to search engines, when seeking information. There are good alternatives.
- Amazon's A9 Adds Online Calculator on Amazon getting a calculator --
allowing you to do math within the search box, similar to what other services have had for years.
- litefeeds: A New RSS/XML Aggregator for the Mobile Web from Gary covering
a new service to get RSS into your PDA or smart phones
- Real-Time Tracking of the Space Shuttle; View Imagery of Earth Taken by Astronauts from Gary covers how to keep track of the space shuttle Discovery, now currently safely in orbit.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!