First Craigslist, Now Google: Newspaper Classifieds Woes Worsen from Poynter covers two research reports out that highlight how search engines -- in particular Google -- are attracting local real estate advertising money. Google said to have three regional sales teams devoted to going after real estate and classified ad money. The company's gone into pitching major real estate firms. One realtor is quoted as dumping print ads after the Google ads caused leads to shoot up. An executive summary of the Borrell report can be requested from here.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.