Google's Advertisements in RSS Patent App in our SEW Forums covers how Google has applied for a patent on putting ads into RSS and feeds. You can discuss in that forum thread, plus Threadwatch has some talk.Postscript (from Gary): It's important to realize that this patent app was filed with the US Patent and Trademark office in December 2003. In other words Google has been thinking about and developing methods to place paid advertising into RSS feeds for at least 18 months but likely much longer. However, it has only been in the past few months that Google started to test this type of service.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.