Google's Advertisements in RSS Patent App in our SEW Forums covers how Google has applied for a patent on putting ads into RSS and feeds. You can discuss in that forum thread, plus Threadwatch has some talk.Postscript (from Gary): It's important to realize that this patent app was filed with the US Patent and Trademark office in December 2003. In other words Google has been thinking about and developing methods to place paid advertising into RSS feeds for at least 18 months but likely much longer. However, it has only been in the past few months that Google started to test this type of service.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.