The rumors are over. Ask Jeeves has officially announced a new automated paid listings service today, Ask Jeeves Sponsored Listings. It will let anyone purchase ads directly on the Ask Jeeves network rather than having to buy placement via Google or work through an Ask Jeeves account rep. Today's SearchDay article, New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct has more details. The version for SEW members goes into more depth on topics such how Ask Jeeves may cope with the "hassle factor" of convincing advertisers they should go direct, how it may show more than three of its own ads, making use of the "standard" Googe format, issues with potential ad duplication and how Ask says it developed most of the technology internally, though it won't name the third party company also involved -- and isn't worried that Yahoo might seek a patent infringement claim on paid listings. Want to discuss? Join our forum thread, New Ask Jeeves Paid Listings Program.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!