In the first part of a two part interview, Shari Thurow chats with search industry veteran (Yahoo, AltaVista) Jon Glick, presently the Senior Director for Product Search at shopping research and comparison shopping engine, Become.com.
If you're interested in shopping search and how Become.com works, must-read content here. The second part of Shari's interview (next week) will focus on optimizing a site for the Become.com crawler.
For more about Become.com see these SEW Blog posts:
- Become.com Integrates Product Research, Comparison Shopping
- Become.com Launches Product News Search
- Become.com Now Providing Dynamic Search Term Suggestions
- MySimon Founders Return for Encore
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.