The rumors are true, Yahoo has just announced that they're extending the Yahoo Publisher Network for use by small- and medium-sized publishers.
Fast Facts (via the news release)
Initially available in the U.S. through an invitation-only beta, the Yahoo Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo advertising products...The first advertising product Yahoo will be offering through the beta is its Content Match(tm) contextual listings. Content Match enables publishers to place Yahoo's contextually-relevant listings on their sites and receive a share of the revenue generated by them.
Yahoo plans to offer additional features in the near future to enable publishers to enhance their visitor experience including "Save to My Web" and Web search.
After completing the initial beta period, Yahoo aims to expand its self-serve beta program before the end of the year.
Additional Info and Analysis
- A Q&A with Will Johnson, YP & GM of Yahoo Publisher Network Online (via Search Engine Roundtable)
- Inside the Yahoo Publisher Network Beta (via JenSense)
- Screenshots of Yahoo Ads (via Digital Inspiration)
- Yahoo Unveils AdSense Alternative (via Clickz)
Want to Discuss? Check out this thread in the SEW Forums.
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