Stat lovers will be happy to a few numbers about SMS usage:
- U.S. has 180 million cell phone users compared to 125 million PCs.
- Europeans alone exchanged 239 billion such messages last year, up from 100 billion in 2001.
- Americans exchanged only 37 billion messages last year
We really don't generate revenue right now," says 4Info Chief Executive Officer Pankaj Shah, who founded the company last year with $8 million in funding from venture firms Draper Fisher Jurvetson and U.S. Venture Partners. His plan is eventually to sell ringtones or wallpaper and to channel relevant interactive ads that generate transaction fees, as in movie ticket purchases. "Yahoo and Google getting into this area validates everything we've done," he says.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.