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Coming in October: Microsoft To Begin Testing Paid Listings Program in U.S.

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This week, new advertising programs from Ask and Yahoo. Next week (can you say SES announcement), this WSJ story (available to non-subscribers) says it will be Microsoft's turn to announce that they'll begin testing a paid listings program, MSN Keywords, with 500 advertisers and search marketers in the United States beginning in October. Silicon.com also has a story about the MSN launch. In March, Danny wrote about MS beginning to test a paid listings service in Singapore and France.


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