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How Will eBay Utilize Shopping.com?

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About a week ago, eBay shareholders approved the company's acquistion of shopping comparison engine, Shopping.com.

The deal is set to close at the end of the month. Since the acquisition was announced in June, we've heard very little about how eBay will utilize Shopping.com. The IDG News service article: Few details in eBay's Shopping.com plans, offers a few bits of speculation about what might develop.

Although each organization could gain by integrating services from the other, so far eBay is only committing to one area of integration: Once the deal is finalized, some eBay listings will begin appearing on Shopping.com...."The vision we have is to give our sellers who are evolving in that direction access to that new channel for selling and for possibly including eBay listings within the product selection already available on Shopping.com. How we're going to do that... we haven't announced," said Hani Durzy, an eBay spokesman, in an interview. "Nothing like that has been decided."

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