As Danny pointed out a few weeks ago on SEW Blog, John Battelle's new book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, is due out next month. I was fortunate enough (thanks John) to have been asked to review a couple of chapters and when I get home from SES, the completed manuscript (thanks again JB) is waiting for me. A few hundred words have already been excerpted in Wired and John is now beginning to post excerpts on his Searchblog site. The first excerpt, "focuses on [Bill] Gross's [Overture, Snap, etc] early insights into market economics.
Btw, it's already a busy time for for search books. Of course, not to be missed is our own Chris Sherman's just released, Google Power. Also of note and also already available is Ran Hock's, Yahoo to the Max.
Battelle's book is due in about one month followed about six weeks later with the release of David Vise's book, The Google Story. Happy Reading!!!
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!