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Yahoo Releases New Ad Measurement Platform

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Title: Yahoo Changes Ad Counting Method, Excludes Undelivered Impressions
Source: Media Post
"Yahoo has released a new ad measurement platform that only counts and reports impressions after ads have been displayed on a user's Web page, the company is expected to announce today. The new platform is designed to comply with Interactive Advertising Bureau standards released in December that require ads to be "fully rendered" on the receiving browser."

Note: Danny, Chris and I are in San Jose this week for the Search Engine Strategies conference. We'll do our best to post to the blog but compared with non-conference weeks, postings will be reduced. What we do post primarily be links and titles. When we get back home we'll have time to sort it all out.


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