Title: Yahoo Changes Ad Counting Method, Excludes Undelivered Impressions
Source: Media Post
"Yahoo has released a new ad measurement platform that only counts and reports impressions after ads have been displayed on a user's Web page, the company is expected to announce today. The new platform is designed to comply with Interactive Advertising Bureau standards released in December that require ads to be "fully rendered" on the receiving browser."
Note: Danny, Chris and I are in San Jose this week for the Search Engine Strategies conference. We'll do our best to post to the blog but compared with non-conference weeks, postings will be reduced. What we do post primarily be links and titles. When we get back home we'll have time to sort it all out.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!