Industry experts tell Elizabeth Montalbano from the IDG News Service that Google should never underestimate the power of Microsoft.
Never take Microsoft for granted," says Joseph Laszlo, a research director at Jupiter Research. "Google is kind of a funny company in a lot of different ways, and one of them is it tries to run itself as if it's not a typical company. But I think where Microsoft is concerned, it's worth thinking as much like a big company as possible in order to understand why Microsoft does what it does and to effectively compete with them. [Google] should try to put itself in Microsoft's head."
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!