MSN is joining many other players (the big names as well as many smaller companies) by adding local search* (listings from Yellow and White Page directories) to the MSN Mobile service. Each entry also contains links to a map and turn-by-turn driving directions. More on MSN Search's WebLog. You can demo the beta (along with a beta of a mobile version of MSN Spaces using this url on a non-mobile browser. Learn more about MSN's mobile services here.
* The location box on the mobile search interface lets the user enter a location, Zip Code, or postal code. As expected, US locations/Zips work fine. However, I tried using Canadian locations and postal codes and came up empty.
Btw, in April I blogged about another mobile service from MSN that I find useful. Up-to-the-minute traffic reports delivered via SMS (text messaging.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!