SEO News
Search

Miva (aka FindWhat) & Yahoo Setting Paid Listing Patent Dispute

author-default
by , Comments

Miva settles patent case with Yahoo for $8 million from the Associated Press covers how Miva -- the former FindWhat -- has settled a patent dispute with Yahoo over paid listings. The settlement amount of $8 million is tiny compared to the $328 million or so Google paid Yahoo to settle last year. However, I thought even that higher amount was cheap for Google to get clear of the dispute. As for Miva, the company will actually pay more than $8 million. Yahoo will get an undisclosed percentage of all ad revenues Miva generates through using its pay-per-click system.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus