Miva settles patent case with Yahoo for $8 million from the Associated Press covers how Miva -- the former FindWhat -- has settled a patent dispute with Yahoo over paid listings. The settlement amount of $8 million is tiny compared to the $328 million or so Google paid Yahoo to settle last year. However, I thought even that higher amount was cheap for Google to get clear of the dispute. As for Miva, the company will actually pay more than $8 million. Yahoo will get an undisclosed percentage of all ad revenues Miva generates through using its pay-per-click system.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!