Second Book Excerpt: Google Goes Public is the latest excerpt from The Search that John Battelle has posted on his blog, from his forthcoming book. It looks at the lead up to Google going public. See also The Boys Versus The Adults: Google Goes Public Story that we blogged about earlier this year, a great read on the same theme from GQ.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.