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iVillage Dumps Google for Yahoo

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Media Post's: Google Out, Yahoo! In At iVillage, reports that the popular portal aimed for women will soon move from Google to Yahoo to power contextual, keyword-based advertising and its site search tool. Look for Yahoo ads and search on iVillage beginning on September 1st. In June, we blogged about the Washington Post also switching from Google to Yahoo.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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