Adam Penenberg's Wired article Click Fraud Claims Drive Lawsuits, provides another example of a small business owner who says his company lost big bucks ($500,000) due to click fraud. Penenberg also touches on the Lane's Gifts and Collectibles and Click Defense law suits and then comes down hard on search ad providers:
Don't count on the search engines to confront the problem, though. Sure, they pay lip service to cleaning up click fraud, and issue credits -- not refunds -- to businesses they identify as having been victimized by false clicks. Usually, however, these refunds are a pittance compared to the revenue click fraud generates for them.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.