This week, SearchDay is focused on RSS, blogs and feeds. In today's SearchDay article, What is RSS, and Why Should You Care?, I attempt to get my arms around a definition of RSS. Even though one version of the acronym stands for "really simple syndication," for many people, RSS is anything but simple. Today's article covers what RSS is and isn't, and why it's important for both searchers and search marketers. Tomorrow I'll look closely at RSS search tools and how they work. Thursday will be dedicated to RSS readers, the software that makes it easy to find, subscribe to and read information published in RSS format.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!