This week, SearchDay is focused on RSS, blogs and feeds. In today's SearchDay article, What is RSS, and Why Should You Care?, I attempt to get my arms around a definition of RSS. Even though one version of the acronym stands for "really simple syndication," for many people, RSS is anything but simple. Today's article covers what RSS is and isn't, and why it's important for both searchers and search marketers. Tomorrow I'll look closely at RSS search tools and how they work. Thursday will be dedicated to RSS readers, the software that makes it easy to find, subscribe to and read information published in RSS format.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.