SEO News
Search

Yahoo!: Syndicating Ads to the Desktop

Comments

Many who keep a close watch on the numerous and convoluted syndication deals that riddle the search marketing landscape will know Yahoo! sponsored listings appear on Claria's adware product. Fewer may know the company also has alleged distribution relationships with eXact Advertising and Direct Revenue. I know I didn't. And neither do thousands of YSM advertisers.

In an article posted yesterday, Ben Edelman draws attention to these reported practices and Yahoo's lack of disclosure about them.

Also see coverage from SEW and internet.com.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus