SEO News

Yahoo!: Syndicating Ads to the Desktop

Comments

Many who keep a close watch on the numerous and convoluted syndication deals that riddle the search marketing landscape will know Yahoo! sponsored listings appear on Claria's adware product. Fewer may know the company also has alleged distribution relationships with eXact Advertising and Direct Revenue. I know I didn't. And neither do thousands of YSM advertisers.

In an article posted yesterday, Ben Edelman draws attention to these reported practices and Yahoo's lack of disclosure about them.

Also see coverage from SEW and internet.com.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus