Microsoft Buy Opens Pay-Per-Call Possibilities from ClickZ looks briefly at how Microsoft's acquisition of VoIP firm Teleo might feed into a pay-per-call system to integrate into its planned paid search service. It picks up from the brief observation Jupiter Research analyst Gary Stein made about this on his blog.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.