In last week's O'Reilly In Debate Over Link Selling, I looked in particular at Google guidelines and how they said not to buy links to boost rankings. Google spam fighter Matt Cutts now expands on that in his Text links And PageRank post. Selling links might not get a site banned, but it might prevent it from passing along reputation. Meanwhile, Google might crack down on those buying them -- which has one search marketer wondering if link purchaser Yahoo needs to lookout, while Gary Hat Search Engine News jokes that an Intent-O-Meter may be on the way.Matt Cutts Comments On Reputable Sites & Link Selling thread for much more discussion of the issue, and also check out the comments below Matt's original post.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!