Online advertisers turning to pay-per-call from the Associated Press looks at pay per call search ads, citing some advertisers loving it. One florist says he closes one sale every 70 clicks with PPC but one sales in three calls with pay-per-call. Of course, the calls seem to cost much, much more than clicks, the article says. Still, analysts think pay-per-call will find a lucrative niche among search ads.
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