Online advertisers turning to pay-per-call from the Associated Press looks at pay per call search ads, citing some advertisers loving it. One florist says he closes one sale every 70 clicks with PPC but one sales in three calls with pay-per-call. Of course, the calls seem to cost much, much more than clicks, the article says. Still, analysts think pay-per-call will find a lucrative niche among search ads.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!