Online advertisers turning to pay-per-call from the Associated Press looks at pay per call search ads, citing some advertisers loving it. One florist says he closes one sale every 70 clicks with PPC but one sales in three calls with pay-per-call. Of course, the calls seem to cost much, much more than clicks, the article says. Still, analysts think pay-per-call will find a lucrative niche among search ads.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.