SEO News
Search

Some Advertisers Loving Pay Per Call

author-default
by , Comments

Online advertisers turning to pay-per-call from the Associated Press looks at pay per call search ads, citing some advertisers loving it. One florist says he closes one sale every 70 clicks with PPC but one sales in three calls with pay-per-call. Of course, the calls seem to cost much, much more than clicks, the article says. Still, analysts think pay-per-call will find a lucrative niche among search ads.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus