Geico, Google settle lawsuit from Reuters notes that Google and Geico have settled their dispute over ads linked to terms that are also GEICO's trademarks. Unfortunately, no terms of the deal are noted. There will likely be follow-ups to this, and I'll postscript here or link to new posts. For some background on the case, see:
- U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case
- Looking Back at Google-Geico
- Tips For Search Marketers Following The Google-Geico Ruling
- Google Victorious in Trademark Lawsuit with Geico
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.