Geico, Google settle lawsuit from Reuters notes that Google and Geico have settled their dispute over ads linked to terms that are also GEICO's trademarks. Unfortunately, no terms of the deal are noted. There will likely be follow-ups to this, and I'll postscript here or link to new posts. For some background on the case, see:
- U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case
- Looking Back at Google-Geico
- Tips For Search Marketers Following The Google-Geico Ruling
- Google Victorious in Trademark Lawsuit with Geico
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!