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Miva Partners To Give Mirror Group Contextual Ads

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Miva has signed a deal to provide contextual ads to the Mirror Group Newspapers, which includes the Daily Mirror, The Sunday Mirror, The People, The Sunday Mail and The Daily Record. The release isn't up on the Miva site yet, so I'll paste what I received below. There's no mention that search targeted ads will also be shown.

London, UK 8 September 2005, MIVA, Inc., (NASDAQ: MIVA) the leading independent Performance Marketing Network, today announced the signing of an exclusive content deal with MGN Ltd (Mirror Group Newspapers).

The appointment, which follows a competitive pitch, will see MIVA provide relevant and targeted Pay-Per-Click Ads across the home, article and channel pages of the following MGN sites:

- Daily Mirror www.mirror.co.uk

- Sunday Mirror www.sundaymirror.co.uk

- The People www.people.co.uk

- Sunday Mail www.sundaymail.co.uk

- Daily Record www.dailyrecord.co.uk

Under the terms of the deal, MIVA's design team will develop fully customised implementations that will be integrated within the five MGN sites. MIVA's top three, content driven Pay-Per-Click Ads will be displayed on each page, with advertisers selected according to their current ranking in MIVA's real-time online auction.

"MIVA demonstrated a thorough understanding of our market and the benefits content-driven listings can have on both revenue and the perception of our individual brands amongst internet users," commented Julia Smith, MGN's Head of Digital. "MIVA's flexibility, in terms of its customised design solutions, editorially-led approach and the way it structures deals really stands it apart from the competition," she continued.

"We're delighted to have formed a partnership with a publisher as prestigious as MGN," commented Seb Bishop, Director and Chief Marketing Officer, MIVA. "The company's focus on combining branding and user experience with revenue generation fits perfectly with MIVA's philosophy and will ensure that the listings we provide benefit partner, advertiser and user alike," he continued.

MGN is a key addition to MIVA's network of partner sites. In July this year, the sites for the Daily Mirror, Sunday Mirror, The People, Daily Record and Sunday Mail attracted nearly three million unique users and almost twenty million page impressions*. MGN is currently redesigning its stable of sites to create a more consistent look and feel. In the four months since unveiling the redesigned www.mirror.co.uk site, users have increased by 79 per cent*.


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