Geico Warns Competitors About Search Engine Ads from AdAge covers how Geico is warning competitors not to buy its name on Google or other search engines as an ad term, threatening legal action. This comes in the wake of the settlement between GEICO and Google over ads involving its name. It seems to suggest that since it couldn't win to stop Google from carrying such linked ads, the battle now turns to target advertisers.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.