Geico Warns Competitors About Search Engine Ads from AdAge covers how Geico is warning competitors not to buy its name on Google or other search engines as an ad term, threatening legal action. This comes in the wake of the settlement between GEICO and Google over ads involving its name. It seems to suggest that since it couldn't win to stop Google from carrying such linked ads, the battle now turns to target advertisers.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!